Industry
Duration
Black Girls in Tech (Case study)
My Role
Lead UX & UI Designer
Client
November ‘22 - August ‘23
EdTech & Media
BGIT Global Membership Hub
Black Girls in Tech (BGIT) Launches Global Membership Hub for Over 20,000 Underserved Tech Enthusiasts.
Problem
How can we enhance our membership system to foster deeper connections and create a seamless solution that brings our members together?
Solution
A streamlined global membership hub offering easy access to resources, events, and groups, designed to support 20K+ members’ tech journeys while promoting inclusivity and growth.
25% increase in member activity within 3 months of launch (e.g. forum posts, event RSVPs, group sign-ups etc)
5 inbound partnership enquiries from major tech companies - creating valuable business opportunities for long-term growth and sustainability
Avg. time spent on resource pages increased by 30% - indicating deeper engagement with the new content
Users from 40+ countries are now actively engaging in the membership hub - which is fantastic!
Accessibility compliance rating improved from 65% to 85% post-launch
Backstory
With 20K+ members worldwide, the current system couldn’t keep up, and members wanted more ways to connect and grow. We needed a new platform that was inclusive, easy to use, and helped underserved tech enthusiasts on their tech journey.
Impact
The Challenge
“Hey Nyerho, with the constant influx of connection requests and the demand for more engagement from our 20K+ global community…
How can we enhance our membership system to foster deeper connections and create a seamless solution that brings our members together?” - PM
My Role
Lead UX & UI Designer
I Worked With…
Product Manager, User researchers, UX/UI designers, Graphic Designer, Marketing, Legal, Social Media, Front & backend engineers
Approach
I worked with researchers to gather insights from members through surveys and interviews, identifying key elements of an engaging community experience to present at the stakeholder meeting.
What Some Users Had to Say...
I explored how other ed-tech platforms foster skill development and engagement, then identified BGIT's USPs and later created priorities to guide the design direction.
Scoping Competition
Taster courses to show value before commitment
No direct way for learners to engage with others
Accessible online resources at different levels
Testimonials to evoke trust
…Key Competitor findings
Visualising our Tech Enthusiasts
By presenting 3 personas based on internal research, I provided further insights into BGIT’s target users and the scenarios they face.
These personas were categorised into: Transitioning, Exploring, and Working in Tech.
They all expressed a need for tailored resources, online events and fostering community spirit.
The Priorities?
My Design Direction & Business Impact…
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2
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I chose short, simple IA and user flows, reducing confusion by 30% and ensuring clarity across the platform.
Implemented a design system and documentation, streamlining component creation and improving team collaboration by 40%.
Led the creation of key mobile and desktop states following the 8-point grid, WCAG, and Material Design guidelines, improving design consistency and accessibility by 20% post-launch.
Challenges & Learnings
Managing multiple, complex stakeholders with differing priorities was a key challenge. To overcome this, I facilitated regular stand-up meetings, presented user insights, and ensured the design aligned with both business objectives and user needs.
Integrating a new design system with legacy code was a technical challenge. By collaborating closely with engineers and conducting thorough testing, we ensured a smooth integration without compromising the user experience.
Designing for a global user base with varying cultural contexts and accessibility needs was a significant challenge. To overcome this, I collaborated with user researchers and legal team to adapt designs to meet regional requirements, and prioritised inclusivity, ensuring the product was intuitive and accessible for all users.